Industry Trends
Important Factors Shaping the Industry
Digital Disruption
Higher Pressure from Competition
Increasing Raw Material Costs
New Customer Expectations
- More healthy
- Sustainable
- Convenient
- Local
- Safety
What does it mean more concretely?
- The industry is highly competitive: the number of restaurants increases daily, food aggregators are taking the lead and impact overall margin. Online retailers and digital businesse (GAFA) represent a long term threat regarding customer lead control
- New standards for customers coming from digital players (Uber Eats, Amazon, Deliveroo, etc,) with regards to recommendations, ordering, delivery, etc.
- Customer tastes are evolving with rapid globalization; multi-ethnic, multi-national customers expect their food to reflect their heritage
- Different generations prefer different levels of engagement from drive-through to in-store, from takeout to delivery
- Health trends and socio-economic concerns are impacting customer choices and Casual food is challenging fast food chains by matching with some of these customers’ new expectations
- Customer traffic has strongly reduced due to the pandemic, customers shifting to an off-premises way of consuming. “From location to "delocation": the only location that matters is where the customer is
- Restaurants suffer the highest employee turnover of all industries generating cost pressure on the business and challenges regarding the customer experience
- Food costs are rising and commodity risk has significant impact on overall costs and puts pressure on sourcing team
Challenges companies like Americana face in this context
Bring operational efficiency to the next level
- Automate low added value tasks and reallocate employees (to more added value ones)
- Optimize in store staff allocation
- Reduce waste
Reduce TCO
- Hardware
- Maintenance
Take better decisions: support and develop a
data-driven culture
- Find alternative suppliers / optimize procurement
- Monitor profitability at more granular levels
- Optimize cash management
Increase performance
- Retain employees (not only by salary increases)
- Offer different pricing models
- Contribute to a better customer experience
- Support business evolution (eg. ghost kitchen)
- And innovate, always, faster, better
Quick Service Restaurant Industry Trends
DISCLAIMER: The contents of this website outlines our general product direction and should not be relied upon in making a purchase decision. The contents of this website is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this website or to develop or release any functionality mentioned in this website. This website and SAP’s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This website is provided without a warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or noninfringement. SAP assumes no responsibility for errors or omissions in this website, except if such damages were caused by SAP intentionally or grossly negligent.
SAFE HARBOR STATEMENT: This website is intended to outline future product direction, and is not a commitment by SAP to deliver any given code or functionality. Any statements contained on this website that are not historical facts are forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The timing or release of any product described on this website remains at the sole discretion of SAP. This website is for informational purposes and may not be incorporated into a contract. Visitors are cautioned not to place undue reliance on these forward-looking statements, and they should not be relied upon in making purchasing decisions.
© 2021 SAP SE or an SAP affiliate company. All rights reserved.